Behind every billionaire there is a story!

Billionaires are into submarines now

The ocean floor is the final spending frontier for the world’s richest people. Journeying to see what’s on the bottom aboard a personal submersible is a wretched excess guaranteed to trump the average mogul’s stable of vintage Bugattis or a $38 million round-trip ticket to the International Space Station aboard a Russian rocket.

Luxury-submarine makers and salesmen from the Pacific Ocean to the Persian Gulf say fantasy and secrecy are the foundations of this nautical niche industry built on madcap multibillionaires.

“Everyone down there is a wealthy eccentric,” says Jean- Claude Carme, vice president of marketing for U.S. Submarines Inc., a Portland, Oregon-based bespoke submarine builder. “They’re all intensely secretive.”

Who owns the estimated 100 luxury subs carousing the Seven Seas mostly remains a mystery.

“If I told you, I’d have to shoot you,” says Bruce Jones, president and founder of U.S. Submarines, about the names in his client book.

read the rest publishe by Bloomberg here:

http://www.bloomberg.com/apps/news?pid=newsarchive&sid=a9s.rOyb3IaU