Sports Direct invests £20m in Chinese venture

February 6, 2008 1:03 pm

Discount sportswear chain Sports Direct, run by the billionaire Mike Ashley, is pouring £20m into selling its wares in the booming Chinese market.

The owner of several sports brands and operator of nearly 500 Sports World shops, yesterday announced a partnership with Chinese retail chain ITAT to sell sports clothes in its biggest stores in time for this summer’s Olympic Games

read the rest  published by Guardian here:

http://www.guardian.co.uk/business/2008/feb/06/sportsdirectinternational.retail?gusrc=rss&feed=business

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