Behind every billionaire there is a story!

Billionaire brand goes bankrupt!

When we hear the name Ziff, a few things come to mind. There is the late publishing magnate William Ziff and his three sons, perennial Forbes 400 members. There is Och-Ziff Capital Management Group, the publicly traded hedge fund,  in other words, we think billionaires, not bankruptcy. Wednesday, the Ziff brand found its way into Chapter 11. Ziff Davis Media, publisher of PC Magazine and Electronic Gaming Monthly, filed for protection from its creditors, citing declining ad revenue and subscriptions.

read the rest published by WSJ here:

 http://blogs.wsj.com/deals/2008/03/06/billionaire-brand-joins-the-2008-bankruptcy-bonanza/