Behind every billionaire there is a story!

Investing Wisdom from Billionaire Ken Fisher

Few money managers are more visible than Ken Fisher, CEO and Founder of Fisher Investments. Founded in 1979, Fisher Investments has grown into a major global equity management firm for high net worth individuals and institutions. Increasingly Ken Fisher has introduced concepts and theories of behavioral finance to his work as a money manager. The goal was to understand not just the “tools of finance”, but how investors, as complex, psychologically- and emotionally driven individuals actually come to understand, use and misuse those tools as they invest in the capital markets.

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