An Indian Billionaire Turns the Key in Formula One

May 12, 2008 12:09 pm

The arrival of the newest and tallest motor homes in the Formula One paddock is an overt statement of intent by the sport’s youngest team, Force India.

As the series arrives in Asia for the Turkish Grand Prix outside Istanbul on Sunday, Force India provides a glimpse into the sport’s future. It is a case study in how to save and revitalize a team, especially in light of last week’s collapse of the financially struggling Super Aguri team from Japan.

Force India’s hospitality suite is airy, easy to move around in and full of smiling team members and visitors.

“I am very proud of my new motor home, but this motor home with a slow car means nothing,” said Vijay Mallya, the Indian billionaire who owns the racing team, as well as Kingfisher Airlines, Kingfisher beer and other companies.

read the rest published by NY Times here:

http://www.nytimes.com/2008/05/11/sports/othersports/11prix.html

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